My top 10 benefits from regular Tweeting
Many friends and colleagues think I ‘waste’ a lot of time on Twitter because I can’t claim any significant direct sales. And yet, for me, Twitter has been an invaluable business tool. I’ve developed an international network, gained significant exposure, begun to understand how new-to-me industries operate (social networking, travel, publishing) and built some great business associations.
Here’s a list of 10 specific benefits I’ve achieved over the past 3 years on Twitter:
- Guest blog posts – at least 6 covering various aspects of my interests. Guest blog posts are great for highlighting your expertise as well as deepening relationships
- Travel agent – found myself a travel agent to handle my client’s bookings
- Advertisers – found a woman’s travel site on which to advertise my retreats, plus a retreats site for highly targeted promotions
- I’ve been interviewed by several journalists and achieved increased profile for both my coaching and travel businesses. Great credibility builders.
- I’ve built in-depth relationships with around 20 specialists in Portuguese travel industry with whom I’m in regular interaction
- I’ve arranged free tour and travel opportunities with people I’ve met via Twitter
- I’ve sold copies of my Algarve Dining book to Twitter contacts
- I’ve obtained great ‘how to’ information about social media, the travel industry and book publishing/promotion by following links and downloading free e-books offered on tweets
- Twitter helped me discover a critically important industry conference that I now attend regularly
- I’ve been able to help many of my clients on a wide array of topics from articles I’ve read via Twitter. Allows me to offer serious ‘value add’ to clients without any appreciable additional effort or cost.